In agriculture, stewardship is more than maintaining equipment, protecting grain quality, or improving yields. True stewardship means preparing the next generation to thrive long after today’s harvest is complete.
For Jared and Lacey Holland, owners of IntelliFarms Northern Division (IFND), that philosophy shapes both their business and their lives.
As a generational farmer with more than 20 years of experience in grain management, Jared understood firsthand the challenges producers face every season. Starting IFND was not simply a business opportunity, it was a calling to help farmers regain control over their operations through better technology, better information, and better support.
“As a farmer myself and with over 20 years of experience in grain management, it seemed like the only logical thing to do,” Jared shared. “I am passionate about giving power back to the farmer.”
That commitment extends far beyond grain monitoring systems and automation. At its core, IFND was built around people, purpose, and sustainability for the future.
Stewardship Starts with People
Agriculture has always been generational. Farms are most often passed down through decades of hard work, sacrifice, and commitment. Yet today, succession planning has become one of the industry’s greatest challenges.
As operations grow more complex and margins become tighter, preparing the next generation to lead requires intentional investment: not only financially, but personally.
For Jared and Lacey, success is measured differently than many businesses define it.
“If we are living within God’s will, keeping our eyes on Him, and putting personalities above profit, we are successful.”
That mindset influences how they lead their employees, support customers, and raise their seven children. Their proudest moments are not tied to sales milestones or expansion projects, but to seeing people grow.
“Seeing our employees succeed, whether it’s in the covenant of a marriage, starting a family, moving to a dream career, or meeting a personal goal at work.”
That philosophy creates something agriculture desperately needs today: generational commitment.
Building Sustainable Operations for the Future
Sustainability in agriculture is often discussed in terms of soil health, energy efficiency, and environmental impact. While those areas matter, sustainability also means building operations capable of supporting future generations.
Technology plays an important role in that effort.
Advanced grain monitoring and automation systems help farmers protect crop quality, reduce spoilage, improve efficiency, and minimize waste. These tools allow operations to remain competitive while reducing unnecessary risk and labor demands.
For many families, implementing modern grain management systems is not just about convenience, it’s about creating an operation stable enough to pass on.
The next generation of farmers will inherit an industry that requires stronger data management, tighter operational controls, and greater efficiency than ever before. Investing in technology today helps create long-term sustainability tomorrow.
At IFND, Jared and Lacey understand that every customer relationship carries that weight.
Their motivation to continue growing the company remains simple: “Our employees and our customers.”
Succession Planning Is More Than a Financial Decision
Too often, succession planning conversations begin too late. While estate planning and legal structures are critical, successful transition planning starts much earlier through mentorship, leadership development, and creating a culture future generations want to be part of.
Younger generations are more likely to stay involved in agriculture when they feel ownership, purpose, and opportunity within the operation.
That means building businesses with strong values, healthy cultures, and sustainable systems.
It also means recognizing that stewardship is not just about preserving assets: it’s about preserving people.
The Hollands believe leadership should reflect faith, humility, and service. They strive to let God lead the company while building an environment where employees, customers, and families can succeed together.
In an industry often defined by uncertainty, that perspective offers stability.
Leaving More Than a Business Behind
Outside of work, Jared and Lacey enjoy spending time with their seven children, gathering with extended family, visiting Alaska, and attending auctions. Family remains central to everything they do.
That foundation reflects a larger truth within agriculture: the greatest legacy is not infrastructure, equipment, or acreage. It is the values, work ethic, and stewardship passed to the next generation.
As agriculture continues to evolve, the future will depend on leaders willing to think beyond short-term gains and focus on building operations — and people — that can endure for decades to come.
At IFND, that commitment is already underway.